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Custom Tapes: The Complete Guide
Custom Tapes: The Complete Guide
Custom packaging is a great way to showcase your branding whilst remaining functional.
In this guide, we will explore the benefits of custom tapes, and how you can make the switch.
The Modern Era of Custom Packaging
It’s no shock to hear over the last decade or two, the value of packaging for the end user has changed. It used to be a case of wrapping your product in more bubble wrap than used in an episode of 1970’s Dr Who, plonking it in a box, taping it within an inch of its life and then hoping it doesn’t get lost on it’s way to its destination.
In the modern era, the end user now places a higher value on the aesthetics and quality of the packaging than they ever have before.
What is Custom Packaging?
Custom packaging is a term that refers to bespoke packaging solutions designed specifically for a product or brand.
The packaging is tailored specifically to products and/or a brand identity. For example, boxes for vacuum cleaners that perfectly hold the components, or boxes printed with your messaging and logos.
Unlike off-the-shelf solutions, custom packaging provides a personalized touch that standard packaging cannot achieve. This customization can include bespoke boxes, branded adhesive tapes, custom labels, and more.
What are the benefits of using custom packaging?
A switch to custom packaging will assist in the reduction of damages in transit, as the outer cartons are shaped exactly to the product inside.
You can also save money on your packaging by switching to a bespoke solution, as there is potential for less material wastage.
Custom packaging is also fully customisable, and can be designed in a range of shapes, sizes and colours
The role custom packaging plays in the customer experience
Brand recognition: Custom packaging, including tapes with print, ensures that your brand stands out from the moment the customer receives their package. This immediate brand recognition can significantly enhance customer recall and loyalty.
Builds Trust: High quality bespoke solutions give the end user confidence in the contents of the package, as well as give a great first impression.
The unboxing experience: An appealing unboxing experience creates a positive impression on the customer. For many e-commerce companies, the packaging is often the first physical interaction the customer will have with your business. First impressions are everything
Communicative: Custom packaging is a great medium to share important information such as handling instructions, promotional messages, or a thank you note.
Why Choose Custom Tape?
Tape is an essential part of the packaging process. It’s essential to seal your boxes before transit!
Custom tapes are a relatively low cost way of adding branding to your products packaging, and are a great place to start.
Tape is a versatile product, and can be used on various types of packaging materials, including boxes, envelopes, and bags.
Custom tapes are brandable with your logo, brand colors, and messages can reinforce brand identity and enhance brand visibility. You can design the tape to include any information you deem necessary, such as fragile warnings, contact information, or promotional messages.
Every package that uses custom tape serves as an advertisement, increasing brand exposure without additional advertising costs.
What Kinds of Custom Tapes Are Available?
Custom tapes come in various types to suit different needs.
Branded parcel tape is a great way to add personalisation to your packaging and there are lots of options available. Kraft Paper Tape, White Paper Tape or Coloured paper tapes are available, as well as pp tape, vinyl tapes, hot melt adhesive and water activated.
How to switch to custom tape?
Making the switch is easy, and at Springpack we offer a 4 Step Switch process.
We’ve taken the stress out of Bespoke Packaging Design with the Springpack Packaging Design tool! With a few clicks, you can see live visuals and mock-ups of tapes with your logo. Click here to start designing.
Strategic Applications
Incorporating custom tapes into your packaging strategy can boost your brand’s image and improve customer satisfaction.
Whether you choose printed paper tape or bespoke polypropylene tape, investing in custom tape is a smart move for any business! Contact Springpack Today for your Bespoke Packaging needs!
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Author: Alice Jeavons
Springpack is a UK packaging company delivering sustainable solutions that empower customers. We prioritise exceptional service, building strong relationships and developing innovative packaging solutions tailored to unique needs. Sustainability drives us, from eco-friendly materials to reusable practices minimising waste and emissions. As a family-run business, we’ve grown from humble beginnings to industry forerunners. Our passion lies in making a positive impact in our community and the lives of customers, employees, and stakeholders through outstanding service that exceeds expectations.